Right now, the real estate industry is buzzing about the new CENTURY 21 brand identity. The new visual identity released, along with the ambitions announced by CENTURY 21 at its annual One21 Experience, are challenging existing conventions in real estate relationships between brokers and agents, C21 agents and their home-buying and -selling clients, and C21 agents and other industry professionals. They are putting the industry on notice.
CENTURY 21 took a major risk with its brand identity, which marks a complete overhaul of one of real estate’s most recognizable icons. More than just a logo, the makeover is stylish and sleek; it’s a smart, simple and sophisticated color palette that stays true to the C21 gold and black scheme, and is designed to complement the iconic brand and elevate it at every broker, agent and consumer touchpoint.
CENTURY 21 takes great pride in being the most recognized brand in real estate globally for nearly two straight decades. We look forward to rolling out the new makeover in our local market. Soon you’ll see our new signs popping up throughout the area. We look forward to defying mediocrity and delivering extraordinary experiences for our clients.